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London Nootropics - the story behind the brand

"Our vision is to make the highest-quality adaptogens easily accessible, convenient & delicious, helping more people benefit from their balancing properties and find their flow. Stay shroomy🍄" Shez & Zain - the founders of London Nootropics

Crafting a Journey of Balance and Flavour

London Nootropics, founded in March 2020, embarked on a two-year journey to perfect its adaptogenic coffee blends.
The company's unwavering commitment was not only to create delicious blends but also to ensure they had a meaningful impact on daily life. London Nootropics envisions making top-tier adaptogen extracts readily accessible, seamlessly integrating them into the daily diet. The ultimate goal is to empower individuals to unlock the benefits of adaptogens, maintain balance, and effortlessly find their flow.
The overwhelming positive response received since the launch of their blends has left the London Nootropics team astounded. Witnessing firsthand how their products are making a difference in people's lives has become a source of inspiration, motivating them to continue their mission of enhancing well-being through innovative and delightful blends.

Spotlight on Dragons' Den Success 🎥

In February 2022, Shez & Zain appeared on BBC One’s Dragons’ Den and were successful in achieving offers from two Dragons, Deborah Meaden and Sara Davies. What an incredible experience!


What is so special about mushroom coffee?

London Nootropics' Mushroom coffee is a blend of coffee and medicinal mushroom extracts. They include lion’s mane and cordyceps mushrooms in their Flow and Mojo mushroom coffee blends, along with other adaptogens with synergistic properties.
Medicinal mushroom extracts are adaptogens – they help your body and mind adapt to physical, mental, and emotional stressors. Blending them together with a fine micro-ground coffee creates an earthy, delicious cup of coffee with additional health benefits. The micro-ground coffee in the London Nootropics blends contains 6% freshly ground coffee and the rest is spray-dried instant coffee powder and is tested for heavy metals, toxins, and mold.
It all sounds very simple, but the processes used to get benefits from medicinal mushrooms aren’t as simple as dropping a few of them into your favorite brew and waiting for the magic to happen. Mushrooms have a different cellular structure to plants, plants are made from cellulose which is easily digested to get the nutritional benefits, whereas mushrooms have a chitin cell wall which our bodies cannot break down so easily. To get the benefits from medicinal mushrooms, the beneficial compounds need to be extracted.

What are the benefits of mushroom coffee?

As mentioned above, London Nootropics' mushroom coffee blends contain Lion’s Mane and Cordyceps mushrooms.
Why Lion's Mane?
Lion’s Mane mushroom is known to improve memory, mental clarity, concentration and overall brain health. It contains unique neuroprotective and neuroregenerative compounds (such as hericenones, hericerins and erinacines) that are known to induce neurogenesis – the growth of new neurons in our brain by increasing the levels of nerve growth factor (NGF). NGF stimulates the growth and regeneration of brain cells, helping us to form new neural pathways – vital for cognitive function – and also improves the strength of neural pathways, essential for learning and memory.
Why Cordyceps?
Cordyceps mushroom supports energy and stamina, it can increase aerobic capacity and oxygen flow to our brain and body and resistance to fatigue. Cordyceps are known to boost athletic performance through its ability to boost ATP, the primary carrier of energy in cells. These properties make cordyceps the perfect adaptogen to give us a natural boost pre-workout or when feeling fatigued. It’s also well-known for its strong antioxidant and immune-boosting properties.
These are the two medicinal mushrooms they use in their mushroom coffee blends Flow and Mojo. There are many other medicinal mushrooms such as reishi, chaga, maitake and turkey tail which all have health benefits of their own too.